All Launch experiences are designed around IEDA — We Are Curio’s innovation process for moving ideas to action.
Immerse
Discover areas of challenge and opportunity through deep understanding and empathy.
Expand
Expand what is possible by taking opportunities and challenges through our ideation tools and experiences.
Design
Begin the prototyping process to develop the best ideas into a more tangible form to be tested and refined.
Act
Take what has been designed and implement it into your context. It’s time to launch and execute your idea!
Both our process and our mindsets are rooted in the discipline of design thinking — a framework that pulls from the designer’s toolkit to discover human-centered, innovative solutions.
Empathy
We use empathy, research, listening, and dialogue to deeply understand who we are designing with.
Synthesis
Analytical and intuitive. Scientific and artistic. Logical and emotional. We bring our whole selves to every design.
Iteration
We use prototyping, testing, and iteration to build a strategy to move your ideas to action.
Learn more at WeAreCurio.com